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Marketing Research Guide   Tags: advertising, business, consumer_behavior, customer, demographics, industry_information, management, marketing  

Last Updated: Aug 6, 2014 URL: http://libguides.lib.siu.edu/marketing Print Guide RSS Updates

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Key Databases

  • Business Source Complete  
      
    This database contains full-text articles in journals, magazines, and trade publications. Very useful for company and industry information.
  • LexisNexis Academic Search  
      
    This full-text database indexes over 6,000 sources including journals, magazines, and newspaper articles. Company information can be accessed via box for searching by company. Customized company lists can also be created.
  • NetAdvantage (Standard & Poor's)  
      
    "NetAdvantage is a comprehensive source of business and investment information that offers online access to Standard & Poor's research-related products such as industry surveys, stock reports, corporation records, The Outlook, mutual fund reports and more."

Also Try

  • Academic Search Complete  
      
    This multidisciplinary database includes full-text articles in journals and magazines. Subjects include the arts, business, chemistry, computer science, languages, psychology, and much more.
  • Hospitality & Tourism Index with Full Text  
      
    This database indexes scholarly journals and trade publications related to the hospitality and tourism industry. Coverage begins in 1965 and over 440 publications are full-text.
  • JSTOR  
      
    This multidisciplinary database provides full-text access to over 1,000 scholarly journals. NOTE: The most current issues of journals (three to five years old) are generally not available. If desired, searching can be limited to only business journals.
  • Newspaper Source and Regional Business News  
      
    These two EBSCO databases provide mostly full-text access to over 370 regional newspapers and over 70 regional business publications.
  • PsycINFO  
      
    This database indexes scholarly literature in the psychological, social, and behavioral sciences. Typing a phrase such as: consumer behavior and placing a mark in front of "Map Term to Subject Heading" will offer suggested terms to search.
  • Reference USA  
      
    Basic information for companies is provided, including employee size, NAICS (or SIC) number, names of competitors, and sales data. Customized company lists can also be created.
 

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Request items from around the world through Interlibrary Loan.

  • Interlibrary Loan
    If there's a book not in I-Share, we'll find it. If there's an article that says "We don't have this online," we will get it for you. Just sign up for an Interlibrary Loan account (click First-Time User). Request articles through "Request a Photocopy".
  • WorldCat  
      
    Worldwide catalog of library resources. See if it's in I-Share, SIU, or locate items to request via ILL.

Dissertations and Theses

Finding Current Newspaper Articles

Finding Historical Newspaper Articles

  • Chicago Defender (1910-1975)  
      
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).
  • Chicago Tribune (1849-1990)  
      
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).
  • New York Times (1851 - 2009)  
      
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).
  • Wall Street Journal (1889-1996)  
      
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).
 

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