A guide to research in Marketing.
Last Updated: Sep 11, 2012
- Business Source Complete
This database contains full-text articles in journals, magazines, and trade publications. Very useful for company and industry information.
- LexisNexis Academic Search
This full-text database indexes over 6,000 sources including journals, magazines, and newspaper articles. Company information can be accessed via box for searching by company. Customized company lists can also be created.
"NetAdvantage is a comprehensive source of business and investment information that offers online access to Standard & Poor's research-related products such as industry surveys, stock reports, corporation records, The Outlook, mutual fund reports and more."
- Academic Search Premier
This multidisciplinary database includes full-text articles in journals and magazines. Subjects include the arts, business, chemistry, computer science, languages, psychology, and much more.
- Hospitality and Tourism Complete
This database indexes scholarly journals and trade publications related to the hospitality and tourism industry. Coverage begins in 1965 and over 440 publications are full-text.
This multidisciplinary database provides full-text access to over 1,000 scholarly journals. NOTE: The most current issues of journals (three to five years old) are generally not available. If desired, searching can be limited to only business journals.
- Newspaper Source and Regional Business News
These two EBSCO databases provide mostly full-text access to over 370 regional newspapers and over 70 regional business publications.
This database indexes scholarly literature in the psychological, social, and behavioral sciences. Typing a phrase such as: consumer behavior and placing a mark in front of "Map Term to Subject Heading" will offer suggested terms to search.
- Reference USA
Basic information for companies is provided, including employee size, NAICS (or SIC) number, names of competitors, and sales data. Customized company lists can also be created.