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Marketing Research Guide   Tags: advertising, business, consumer_behavior, customer, demographics, industry_information, management, marketing  

Last Updated: Oct 28, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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Key Databases

  • Business Source Complete  
    This database contains full-text articles in journals, magazines, and trade publications. Very useful for company and industry information.
  • LexisNexis Academic Search - Legacy Interface see Nexis Uni
    This full-text database indexes over 6,000 sources including journals, magazines, and newspaper articles. Company information can be accessed via box for searching by company. Customized company lists can also be created.
  • Market Share Reporter  
    This database presents comparative business statistics in a clear, straightforward manner, providing detailed overviews of international companies, products and services.
  • NetAdvantage (Standard & Poor's) - Legacy Interface  
    "NetAdvantage is a comprehensive source of business and investment information that offers online access to Standard & Poor's research-related products such as industry surveys, stock reports, corporation records, The Outlook, mutual fund reports and more."
  • Reference USA  
    Basic information for companies is provided, including employee size, NAICS (or SIC) number, names of competitors, and sales data. Customized company lists and consumer preference lists can also be created.

Also Try

  • Academic Search Complete  
    This multidisciplinary database includes full-text articles in journals and magazines. Subjects include the arts, business, chemistry, computer science, languages, psychology, and much more.
  • Hospitality & Tourism Index with Full Text  
    This database indexes scholarly journals and trade publications related to the hospitality and tourism industry. Coverage begins in 1965 and over 440 publications are full-text.
  • JSTOR  
    This multidisciplinary database provides full-text access to over 1,000 scholarly journals. NOTE: The most current issues of journals (three to five years old) are generally not available. If desired, searching can be limited to only business journals.
  • Newspaper Source and Regional Business News  
    These two EBSCO databases provide mostly full-text access to over 370 regional newspapers and over 70 regional business publications.
  • PsycINFO  
    This database indexes scholarly literature in the psychological, social, and behavioral sciences. Typing a phrase such as: consumer behavior and placing a mark in front of "Map Term to Subject Heading" will offer suggested terms to search.
  • TV & Cable Media - SRDS TV and Cable Source  
    Includes comprehensive planning data on U.S. broadcast and cable television, radio, and digital advertising opportunities.
  • Key Business Ratios online
    This database provides online access to competitive benchmarking data, including 14 key business ratios for public and private companies in 800 lines of business.

Search I-Share @ Morris Library, the library's catalog

Search books, journals, government documents, videos, DVDs, music CDs, and music scores.

Search I-Share @ Morris Library

Can't find it at Morris?

Request items from around the world through Interlibrary Loan.

  • Interlibrary Loan
    If there's a book not in I-Share, we'll find it. If there's an article that says "We don't have this online," we will get it for you. Just sign up for an Interlibrary Loan account (click First-Time User). Request articles through "Request a Photocopy".
  • WorldCat  
    Worldwide catalog of library resources. See if it's in I-Share, SIU, or locate items to request via ILL.

Dissertations and Theses

Finding Current Newspaper Articles

Finding Historical Newspaper Articles

  • Chicago Defender (1910-1975)  
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).
  • Chicago Tribune (1849-1992)  
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).
  • New York Times (1851 - 2013)  
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).
  • Wall Street Journal (1889-1999)  
    Searching options in this full-text database include limiting by date and document type (editorial, obituary, review, and more).


Contact Morris

Morris Library
Southern Illinois University
Carbondale, IL 62901
Information Desk: (618) 453-2818
Administrative Office: (618) 453-2522
Circulation Desk: (618) 453-1455

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