- American Fact Finder
Provides tables of information about demographics, income, housing information for the country, states, counties, and cities. Larger communities (e.g. counties and major cities) include the American Community Survey data from the last few years. Smaller communities only include the most recent decennial census data.
- Consumer Expenditure Survey
Source of the Data for "Household Spending: Who Spends How Much on What," the Consumer Expenditure Survey is conducted annually by the Bureau of Labor Statistics. This Web site includes tables that break down spending by things like age and race and reports summarizing spending in some areas.
- Nielsen MyBestSegments
Discover the top consumer segments that live in your ZIP Code and uncover a brief snapshot about each segment's demographic and lifestyle characteristics.
- Reference USA
Contains data on consumer and lifestyle preferences. Allows you to build custom lists of consumers based on a large number of demographic, geographic, and marketing categories.
- Statistical Abstract of the United States
This resource, known for its comprehensive and authoritative summary of statistics of the United States, has an added value found with its charts and graphs. Each chart and graph cites the source of its data – usually a web site. Visit the web site if you are searching for more current or updated data.
- Best Customers: Demographics of Consumer Demand (Reference HC79.C6 R8)
Data is listed for products and services consumers purchase or utilize, in addition to geographical indexing.
- Demographics USA: County Edition (2008) (Information Desk HF5415.1 D46x)
Lists county demographic information (similar to that provided by census bureau) plus information about types of businesses and sales in counties. Also includes Effective Buying Income for food at home and outside the home, health care, reading, and apparel.
- Demographics USA: Zip Edition (2008) (Information Desk HF5415.3 D463)
Provides basic demographic information as well as projections for changes in demographics of a region. Also includes Effective Buying Income for food at home and outside the home, health care, reading, and apparel.
- Lifestyle Market Analyst (2008) (Information Desk HF5415.33.U6 L54)
Market analysis for U.S. listed geographically (with southern Illinois in the Paducah - Cape Girardeau - Harrisburg region) and demographically. Emphasis is on lifestyle, such as hobbies and recreation.
- Household Spending: Who Spends How Much on What (HC110.C6 O34 2009)
Household spending is listed by age, income, household type, region, education, and more.
- Who’s buying by age (Reference HF5415.33.U6 W45)
Spending patterns are broken down by age group for a variety of areas, including spending on apparel, entertainment, groceries, restaurant meals, etc.
- Who’s buying entertainment (2006) (Reference GV53 .W46)
Similar to the resource listed above, this emphasizes consumer spending on entertainment, including movies and recreation.
Many of Morris Library's books based on national data are in the circulating collection, and you can take them out of the library. It's worth checking to see if you can get a specialized book related to a specific product or service, e.g. Who's Buying at Restaurants and Carry Out, by searching in the catalog for books about that product or service. You also can use some of the subject headings below to find information about consumers. Be sure to pay attention to the year of publication.