Includes reports using Nielson data compiled by the non-profit Television Bureau of Advertising: Network vs. Local stats, TV Cost and CPM trends, Nielson Cross-Platform ratings, the TV Basics Report (market pentration, Geographic Targeting, Ethnic Buying Power, Television Ad Spending).
"[T]he book is an attempt to list all commercially broadcast network series ever shown in the evening or nighttime hours (defined as 6:00 p.m. Eastern Standard Time or later) in the United States (i.e., prime time and the two hours preceding it). It also lists programs which were widely syndicated in the U.S., and, effective with the sixth edition in 1995, cable television series if, at the time they were aired, the cable network carrying them was available in at least 50% of U.S. homes."
Listing of the latest publications & reports from the Pew Internet and American Life Project. Includes raw datasets and summary publications on gaming, mobile and social media usage, and surveys on internet trends.